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McDonald's in France is offering the McCamembert — a burger with Camembert cheese. Here's what one review had to say, once I ran it through Google Translate:

We, on the bottom rather than the goat!

Illustrations produced by an Indian ad agency showing scantily clad cartoon women bound, gagged and stuffed into the hatch of a Ford Figo have led both the car company and the ad agency's parent to issue apologies.

The images, according to FirstPost.Business, were "scam ads — ads that are created not to sell products and services, but to win awards at awards shows such as the Abby or at Cannes."

The agency, JWT India, does do work for Ford in that country. But Business Insider says that "Ford did not approve the ads; the agency was just publishing some speculative renderings to show off its creative chops."

Still, as The Wall Street Journal reports, Ford said in a statement that "we deeply regret this incident and agree with our agency partners that it should have never happened. The posters are contrary to the standards of professionalism and decency within Ford and our agency partners."

The illustrations reportedly appeared briefly on the website Ads of the World, but have since disappeared from there.

JTW India's parent, WPP Plc, has also apologized, according to Bloomberg News.

In one of the illustrations, former Italian Prime Minister Silvio Berlusconi (in caricature) looks back from the front seat and flashes a peace sign as three bound and gagged women look on from the hatch. The tag line for the would-be ad: "Leave your worries behind with Figo's extra-large boot." As Business Insider says, the image is a clear reference to "Berlusconi's many affairs and bunga bunga parties."

In another illustration, celebrity Paris Hilton is in the driver's seat and three of her TV reality rivals — the Kardashians — are in the hatch.

A third version has race car driver Michael Schumacher in front and three of his (male) rivals in the back. They're tied and have tape over their mouths.

We don't have the rights to any of the images at this time, but you can see them by following the links to the various other reports.

Ford is hearing about the ads on its Facebook page. "Your Ford India ad is disgusting," says one comment posted there. "You are promoting the Rape culture that exists in India."

Violence against women in India has been dominating the news there since the rape of a young woman by a group of men on a bus last December. She later died from her injuries. The crime sparked protests across the country. It has been followed by other such attacks, however, including the rape of a Swiss earlier this month.

The daily lowdown on books, publishing, and the occasional author behaving badly.

Willa Cather's letters are being published next month (never mind that the author of My Antonia was militantly opposed to her letters being made public), and The New York Times has excerpts: "In other matters — things about the office — I can usually do what I set out to do and I can learn by experience, but when it comes to writing I'm a new-born baby every time — always come into it naked and shivery and without any bones. I never learn anything about it at all. I sometimes wonder whether one can possibly be meant to do the thing at which they are more blind and inept and blundering than at anything else in the world." Scholars have long thought Cather was a lesbian and that she guarded her correspondence to keep it a secret. (Joan Acocella famously tried to debunk that theory in The New Yorker in 1995 [paywall protected].)

Jane Goodall is putting her new book on hold after The Washington Post revealed that some passages were copied from other sources without attribution. Her publisher, Grand Central, said in a statement, "We look forward to publishing Seeds of Hope at a later date."

Philip Roth talks with NPR's Scott Simon about the joys of napping: "Let me tell you about the nap. It's absolutely fantastic. ... I come back from the swimming pool I go to and I have my lunch and I read the paper and I take this glorious thing called a nap. And then the best part of it is that when you wake up, for the first 15 seconds you have no idea where you are. You're just alive. That's all you know, and it's bliss. It's absolute bliss."

"Books about the Inquisition and the crusades are a guilty pleasure because I feel guilty reading bad things about the Catholic Church — though it's hard to avoid these days." — Caroline Kennedy on her reading habits, in the Times.

The Best Books Coming Out This Week:

Z: A Novel of Zelda Fitzgerald by Therese Anne Fowler paints a portrait of Zelda Fitzgerald — the beautiful but notoriously unstable wife of Great Gatsby author F. Scott Fitzgerald.

The Burgess Boys by Elizabeth Strout is the latest novel from the author of Olive Kitteridge, which won the Pulitzer Prize in 2009. The book, about a family's reaction to a shocking transgression by one of its members, is a sensitive portrait of a family in crisis.

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In 1953, the Swiss chemical company Ciba came to Toms River, N.J. By all accounts, the community was delighted to have it. The chemical plant for manufacturing textile dye brought jobs and tax revenue to the small town on the Jersey shore. The company invested in the town's hospital and donated land for a golf course.

The arrangement was good for Ciba, too. Its manufacturing process created far more wastewater than it did actual dye, and it needed somewhere to dump the water. It went into sandy holding ponds and into the Toms River, for which the town was named. Other chemical plants up the road were doing the same with their waste, dumping it rather than paying to ship it away.

Then, nearly two decades after Ciba first came to town, a cancer epidemic was identified in the community. Dan Fagin, who chronicled the community's fight for answers in his new book Toms River: A Story of Science and Salvation, talks to Don Gonyea, host of weekends on All Things Considered, about the origins of dumping in Toms River and its legacy today.

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