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Tough economic times and growing poverty in much of Europe are reviving a humble tradition that began some one hundred years ago in the Italian city of Naples. It's called caff sospeso — "suspended coffee": A customer pays in advance for a person who cannot afford a cup of coffee.

The Neapolitian writer Luciano de Crescenzo used the tradition as the title of one of his books, Caff sospeso: saggezza quotidiana in piccoli sorsi ("Suspended coffee, daily wisdom in small sips").

"It was a beautiful custom," he recalls. "When a person who had a break of good luck entered a cafe and ordered a cup of coffee, he didn't pay just for one, but for two cups, allowing someone less fortunate who entered later to have a cup of coffee for free."

The barista would keep a log, and when someone popped his head in the doorway of the caf and asked, "is there anything suspended?" the barista would nod and serve him a cup of coffee ... for free.

It's an elegant way to show generosity: an act of charity in which donors and recipients never meet each other, the donor doesn't show off, and the recipient doesn't have to show gratitude.

The writer says the tradition is part of the city's philosophy of life. "In other words, it was a cup of coffee," de Crescenzo says, "offered to the rest of humankind." It was a time, he adds, when there were more customers who were poor than those who were well-off.

It's fitting that the tradition started in Naples, a city that prides itself on having the best coffee in Italy. And in a country where the first coffee house in Europe opened in 1683 (in Venice), that is no small claim.

Before the likes of Gaggia and Cimbali started producing the modern commercial espresso machines, Italians made coffee at home on the stovetop with a coffee maker known as a Napoletana.

Naples and coffee are inseparable, but the caff sospeso tradition waned as Italy entered the boom years of post-war reconstruction and La Dolce Vita. For decades, the custom was confined mainly to the Christmas season.

Now, it's made a comeback. Two years ago, with the eurozone crisis already raging, unemployment rising and small businesses closing on a daily basis, more and more Italians could no longer afford the national beverage — an espresso or a cappuccino. (According to the International Coffee Organization, which represents 44 coffee exporting countries, Italian per capita annual consumption of coffee has dropped to 5.6 kilograms, the lowest level in the last six years.)

Then someone remembered the old Neapolitan custom. So several non-governmental organizations got together and — with the support of Naples Mayor Luigi de Magistris –Dec.10 was formally declared "Suspended Coffee Day."

The practice is now spreading to other crisis-ravaged parts of Europe.

In Bulgaria, the European Union's poorest country, where several desperate people have set themselves on fire in recent months, more than 150 cafes have joined an initiative modeled on the Neapolitan "suspended coffee" tradition.

In crisis-wracked Spain, a young man from Barcelona, Gonzalo Sapina, in a few short weeks started a network called Cafes Pendientes ("pending coffees") and promoted the initiative among numerous coffee shops.

In France, several cafs now carry the logo "caf en attente" ("waiting coffee").

And there is even a site that lists establishments that have joined the "suspended coffee" initiative — the countries range from the U.K. and Ireland and Hungary to Australia and Canada.

The prepaid cup of coffee has become a symbol of grass-roots social solidarity at a time of mounting poverty in what, until recently, were affluent Western societies.

But now, back to Naples, where coffee is not a luxury but is considered, more or less, a basic human right.

And the variety is vast: You can order an espresso "ristretto" ("tightened", i.e. stronger); or an espresso "macchiato" ("stained", i.e. with a little milk); or an espresso "corretto" ("corrected", i.e. with a shot of grappa, cognac or sambuca).

There's only one iron-clad rule: Cappuccino — which takes its name from the white and beige colors of the Capuchin friars' habits — is exclusively a breakfast beverage, and must never, never be consumed after 11 a.m. (OK, let's say noon).

The U.S. Senate may vote this week on the Marketplace Fairness Act, a bill that would allow states to collect sales tax from more online retailers. And as the political and retail landscape has shifted from the last time around, the Senate is expected to approve the measure.

The proposal to require online sellers to collect out-of-state sales tax has been kicked around for many years. For a decade, Amazon was a fierce opponent.

And Amazon had U.S. Supreme Court precedent on its side. In 1992 — years before online retail took off — the high court said that out-of-state businesses do not need to collect and remit sales tax where they do not have a physical presence.

But much has changed.

For one thing, empty state and local government coffers have politicians hunting for new tax revenue.

And in retail, the old lines that divide online sellers from brick-and-mortar shops have blurred. Just about every shop, no matter its size, has an online presence.

Conversely, Amazon itself has built a network of distribution centers around the country, meaning it has a physical presence in many states and must therefore collect sales tax.

'Omnichannel' Shopping

The industry calls this convergence between online and offline sellers "omnichannel" shopping.

Michael Kercheval, CEO of the International Council of Shopping Centers and a member of a coalition supporting the new tax bill, says this change has transformed the cast of who supports this new tax.

More From NPR

Planet Money

Most People Are Supposed To Pay This Tax. Almost Nobody Actually Pays It.

General Motors has been the American car company in China. Even when GM was in bankruptcy, the Chinese continued to view Buick as a high-status, luxury brand.

But now Ford, an also-ran in the market for years, is making a push to change all that. Last year, Ford's sales were up more than 30 percent in China, and the Ford Focus was the best-selling car in both the world and China.

Li Ning, a 32-year-old from Shanghai, bought a Focus a couple of years back and loves it.

"The biggest impression is it's easy to drive," said Li, as he strolled around Shanghai's sprawling auto show this week. "I like the cars that look muscular and that have some sense of American style."

Wearing glasses, a gray hoodie and jeans, Li scoured Ford's exhibit of 23 models, snapping pictures along the way. Li now has a 19-month-old child, and he's looking to trade up to an SUV.

"When it comes to car safety, I have more confidence in Ford than other brands," he said.

Stylish Image Boosts Sales

In China's hypercompetitive market — where there is little brand loyalty — developing new customers and keeping old ones like Li is critical. To that end, Ford plans to launch 10 new vehicles in China and open five new factories here by 2015.

"I think they're doing very well," says Yang Jian, managing editor of Automotive News China, a newsletter that is part of the Detroit-based Automotive News. "The volumes are growing so fast, and I think the brand perception is getting better."

After a slow start in China, Yang says, Ford is now developing an image as a trendy, stylish car for young people like Li.

Despite Ford's recent gains, though, the company still has a long way to go.
Ford is No. 12 in auto sales in China, with about 3 percent of the market, according to LMC Automotive, a U.K.-based market forecasting firm.

Enlarge image i

General Motors has been the American car company in China. Even when GM was in bankruptcy, the Chinese continued to view Buick as a high-status, luxury brand.

But now Ford, an also-ran in the market for years, is making a push to change all that. Last year, Ford's sales were up more than 30 percent in China, and the Ford Focus was the best-selling car in both the world and China.

Li Ning, a 32-year-old from Shanghai, bought a Focus a couple of years back and loves it.

"The biggest impression is it's easy to drive," said Li, as he strolled around Shanghai's sprawling auto show this week. "I like the cars that look muscular and that have some sense of American style."

Wearing glasses, a gray hoodie and jeans, Li scoured Ford's exhibit of 23 models, snapping pictures along the way. Li now has a 19-month-old child, and he's looking to trade up to an SUV.

"When it comes to car safety, I have more confidence in Ford than other brands," he said.

Stylish Image Boosts Sales

In China's hypercompetitive market — where there is little brand loyalty — developing new customers and keeping old ones like Li is critical. To that end, Ford plans to launch 10 new vehicles in China and open five new factories here by 2015.

"I think they're doing very well," says Yang Jian, managing editor of Automotive News China, a newsletter that is part of the Detroit-based Automotive News. "The volumes are growing so fast, and I think the brand perception is getting better."

After a slow start in China, Yang says, Ford is now developing an image as a trendy, stylish car for young people like Li.

Despite Ford's recent gains, though, the company still has a long way to go.
Ford is No. 12 in auto sales in China, with about 3 percent of the market, according to LMC Automotive, a U.K.-based market forecasting firm.

Enlarge image i

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