When she got out of college and moved to New York, Elizabeth Cline liked to shop at vintage-clothing stores. They were the kinds of places tucked away on side streets in Manhattan and Brooklyn, where a lot of hunting and a little luck might reward you with a great, inexpensive cocktail dress that no one else had.
Then she discovered the world of "fast fashion" — chains like Forever 21, H&M and Zara — and it redefined her whole notion of bargain shopping.
"The products are very, very cheap," says Cline, author of Overdressed: The Shockingly High Cost of Cheap Fashion. "The design is pretty attractive. And if you walk into the store, I think, for a lot of consumers, it's virtually impossible to walk out empty-handed."
“ You see some products and it's just garbage. It's just crap, and you sort of fold it up and you think, yeah, you're going to wear it Saturday night to your party — and then it's literally going to fall apart.