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Plenty of celebrities leverage their star power to raise awareness of complicated food issues. Some of the biggest names include Michelle Obama, Jamie Oliver, Prince Charles and Paul McCartney.

Down in New Orleans, actor Wendell Pierce, who stars in David Simon's Treme and, previously, The Wire, has been taking on food insecurity in low-income communities with brand new convenience stores. Pierce has received plenty of attention for his efforts and appeared this week on NPR's Tell Me More to talk about the opening of the first grocery store in his New Orleans-based Sterling Farms chain earlier this spring.

Even though New Orleans' restaurant sector is booming — there are over 1,200 in the city, even more than before Hurricane Katrina — many communities outside the center have been waiting in vain for supermarkets to return. That's because of investors' "economic apathy," Pierce says.

A food desert is defined as an area where the nearest grocery store is more than 10 miles away. And New Orleans has plenty of them, as the U.S. Department of Agriculture's new Food Access Research Atlas shows. "For me, growing up in New Orleans, where so much of the culture is based around food, it's unacceptable [to have them]," Pierce told Tell Me More.

But even with Pierce's leadership (he was recently named one of FastCompany's 100 most creative people in business) and investment dollars behind the effort, a host of stumbling blocks still make it hard to get fresh, healthful foods to people living in these areas. And as food activists are discovering all over the country, grocery stores alone won't make the food desert bloom.

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