Open a design magazine or turn on a home decorating show these days, and it's clear: Midcentury modern is hot. It first showed up in the 1950s and '60s — think low-slung sofas, egg-shaped chairs and the set of Mad Men. My first midcentury modern find was a dining set I bought on Craigslist for $75. There was something about the clean lines and gentle curves of the wooden chairs that got me. I saw the name Drexel Declaration stamped under the table, Googled it and found a world of people in love with 60-year-old furniture.
I quickly realized $75 was a steal.
"It's blazing hot. It really is," says Eddy Whitely, a midcentury modern furniture dealer in Baltimore. "People that are into it are into it."
So who are those people? Let's start with who they aren't: baby boomers. According to Stacey Greer, Whitely's business partner, "They just don't want to look at it anymore, they want something different. They grew up with it and their parents had bought it, so they want anything but that. It's definitely more of a younger, urban look."
'People Tend To Like What Their Grandparents Liked'
Martina Alhbrandt loves finding and fixing up vintage pieces, things her parents would call dated or tacky. She's drawn to the simplicity of midcentury design. (She even keeps a blog called My Mid-Century Modern Life.) She describes the style as "clean and functional" and says it reminds her of the values of her grandparents' generation.
"My grandparents were very frugal," Alhbrandt says. "They worked hard and they bought things with cash. And if something were to break, like the drawer of a dresser were to break, they would fix it. They wouldn't just throw it away and go to Wal-Mart and buy a new one."
According to Bobbye Tigerman, a curator of design at the Los Angeles County Museum of Art, nostalgia is a big part of what's driving the trend. "People tend to like what their grandparents liked and reject the taste of their parents," she says.
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