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All this week, NPR is taking a look at the demographic changes that could reshape the political landscape in Texas over the next decade — and what that could mean for the rest of the country.

For most of the 20th century, Texas was a stronghold for Democrats. But Republicans have dominated the state for decades now.

An organization created by veterans of President Obama's presidential campaigns wants to change that. The group says the state's shifting demographics — including a fast-growing Hispanic population — combined with an intense grass-roots effort can create an opportunity for Democrats.

A New Campaign

It's 4 p.m. on a weekday afternoon in downtown Houston, where about 200 volunteers have gathered in a union hall to hear from a 34-year-old political whiz and data cruncher.

Jeremy Bird's skill at identifying potential voters, getting them registered and turning them out was a key part of Obama's election — and re-election.

Bird asks the group, "Are you fired up?" and they respond: "Ready to go!"

Clearly old habits die hard for the 2012 Obama campaign's national field director.

But Bird is in Houston to talk about his new mission: Battleground Texas. He tells his audience it will be very hard work, but that it's OK to believe that Texas is a place where Democrats can win.

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