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Quinoa lovers have been put on a bit of a guilt trip with stories suggesting that the increased demand in the U.S. has put the superfood out of reach for those living closest to where it's grown.

How can poor Bolivians in La Paz afford to pay three times more for quinoa than they would pay for rice, critics have asked?

So some quinoa farmers in Bolivia and distributors are talking back. And what they want us to know is that their incomes are rising. As the price of quinoa has tripled since 2006, and farmers plant more of the crop, they're typically making more money.

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