Advertising for feminine hygiene products was traditionally so cheesy that it invited mockery far and wide. There was something so laughable and incongruent about maxi pad commercials that featured blue liquid and girls dancing on beaches.
In recent years, the marketing trend has shifted to a more honest approach. So honest that a new promotional video for the monthly tampon delivery service HelloFlo features a tween who got her period before other girls at camp.
"The red badge of courage," she calls it.
She then starts "Camp Gyno," schooling the other gals about her experience and dispensing the necessary sanitary products that come with it. But her reign as queen bee is short-lived once the ladies' parents start mailing the HelloFlo feminine care packages to camp. "It's like Santa for your vagina," the narrator exclaims.