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If you've ever wondered just how much marketing companies know about you, whether it's your education or income or purchase preferences, today you can see for yourself.
With the beta launch of AboutTheData.com, marketing technology company Acxiom is giving you a glimpse of the online profile your shopping habits have created for you — the one digital marketers use to sell things to you. As The New York Times reported:
"The company collects, stores, analyzes and sells consumer data with the aim of helping its clients — including well-known banks, credit card issuers, insurance companies, department stores and carmakers — tailor marketing to their most valuable current customers or identify new customers.