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Sometimes we at Parallels see a story that's so compelling, we make an extra effort to chase down the facts. So it's in that spirit, this story from Reuters caught our attention:
"Strong beer, with alcohol content of 5-8 percent, accounted for 83 percent of all beer sold in India last year, according to research firm Mintel, a figure industry players say is the biggest strong beer share of any major market. Brewers expect that to grow to 90 percent over the next three to five years."