There's little doubt that the Obama administration would like a health care website do-over.
Since its rollout Oct. 1, Obamacare's online insurance exchange sign-up, critical to success of the health care overhaul, has been a well-documented disaster.
The White House, in addition to managing considerable political fallout, also is dealing with a big, fat public relations problem. Just how does the administration go about winning the trust of the American people after the October Obamacare debacle?
For some answers, we turned separately to two top public relations executives: Ben Boyd, global chair of corporate practice at Edelman, the world's largest public relations firm; and Greg Jenkins, a former official in the George W. Bush White House, and now a San Francisco-based public relations consultant: