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These days, many people wear their vegetarianism as a badge of honor — even if it's only before 6 p.m, as food writer Mark Bittman advocates. (Actually, he wants us to go part-time vegan.) There's even a World Vegetarian Day, which happens to be today, FYI.
But more than 100 years ago, when Hitl, the world's oldest continually operating vegetarian restaurant, opened its doors in Zurich, it was an entirely different story.
"The first several years, people entered Hiltl through the backdoor," says Peter Vauthier, the head of Hiltl guest relations.
The Swiss, you see, have long been a pretty meat-loving bunch. "If you didn't eat meat, it meant you had no money," he says. Vegetarianism, in other words, was kind of a badge of shame.