Rapper and producer Sean "Diddy" Combs, director Robert Rodriguez, and basketball legend Magic Johnson each now has his own new cable TV networks. Their channels were part of a merger deal Comcast made with the FCC to give a shot to new networks owned by African Americans, Latinos and others.
Last month, Combs threw on his classic Puff Daddy alias to welcome millennial viewers to his new music network, Revolt.
"This is really happening, people," the rapper said at the launch. "A boy from Harlem is really standing on a stoop in Brooklyn launching a network worldwide. The revolution is now being televised."
Next month, Rodriguez will introduce young English-speaking Latinos to El Rey, on which he's partnered with Spanish-language network Univision to produce an action-packed lineup, including a new Latino James Bond-style series.
"El Rey is going to be the king of content," he says. "Iconic, addictive, exciting, visceral television."
Enlarge image i