In the U.S., Big Pizza is locked in a battle that's as much a testament to gluttony as it is to food science: How much cheese can you possibly stuff inside of wheat dough?
Earlier this year, Pizza Hut took it to the next level with the Crazy Cheesy Crust Pizza: a regular pizza ringed with "pockets" oozing a five-cheese blend. (Our friends at Sandwich Monday sampled this addition to the pizza canon during its limited run.) By way of explanation of its existence, Pizza Hut's head chef told Yahoo, "Consumers always want more cheese."
But in Israel, apparently, they don't.
There, the cheese is being voted off the pizza, the Israeli daily Haaretz reported this week. It seems a passionate vegan lobby clamored so loudly for dairy-free pizza that Domino's had to acquiesce. The pizza chain's stores in Israel are now offering a family-size pizza with vegetables and a soy-based topping for about $20.
It all started with a Facebook campaign led by Vegan Friendly, a group that promotes the vegan lifestyle in Israel. Vegan Friendly claims to have a virtual community of 30,000 vegans in Israel, and has stamped hundreds of stores and restaurants with its vegan-friendly seal. The vegans wanted pizza, and they weren't going to stop until they got it.
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