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In Mexico, Dec. 12 is the day to celebrate the country's most revered religious icon: the Virgin of Guadalupe.

As many as 6 million pilgrims have made their way to the Mexican capital to pay homage to the country's patron saint on Thursday, and one woman has taken her devotion of the Virgin and turned it into a multimillion-dollar company.

Amparo Serrano, the owner of a company called Distroller, says it's customary on holiday to ask the Virgin of Guadalupe for something. The requests usually fall in the health or wealth categories, but she likes to lighten the religious mood and ask the Virgin for other things.

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