The online magazine Ozy covers people, places and trends on the horizon. Co-founder Carlos Watson joins All Things Considered regularly to tell us about the site's latest feature stories.
This week, Watson talks with guest host Kelly McEvers about a rising star who has made hip-hop serious business, and the advertising tactics that life insurance companies are using to attract young people.
"He's an incredible young Yale graduate named Zack O'Malley Greenburg who writes for Forbes magazine. But instead of writing kind of complicated stories on hedge funds, [he] has spent all of his time covering what he calls the kings of hip-hop. He writes an incredible annual digest of whose been most successful. And whether he writes about Ludacris or Jay-Z, whether he's talking about Beyonce's recent success or what Drake is doing, he's actually turned music — and fun music — into serious business. And it's become one of the most popular portions of the magazine."
Read 'Zack O'Malley Greenburg Is All About The Benjamins' On Ozy.com