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If you're a football fan, Sunday is kind of like Christmas.

Two conference championship games will determine the teams that advance to the Super Bowl, and the matchups couldn't be more exciting: Denver vs. New England (Peyton Manning vs. Tom Brady). And some would say the other game, pitting San Francisco against Seattle, might just feature the two best teams in the league.

America shows its love for the sport in many ways beyond breathless anticipation of big games. It also gives back to the National Football League with tax breaks and publicly funded stadiums.

But does the multibillion-dollar business really need the help, or is the NFL getting a free ride?

Not For Profit

If you walk into NFL headquarters on Park Avenue in Manhattan, "you think you're in the headquarters of Goldman Sachs," says Gregg Easterbrook, author of King of Sports: Football's Impact on America.

The NFL is registered as a not-for-profit, tax-exempt organization — even with a commissioner who makes nearly $30 million a year. From the tax code to big stadium deals, critics say the NFL is getting millions of public dollars that would be better spent elsewhere.

The NFL league office is organized as a 501(c)(6), a part of the tax code that exempts thing like business leagues, chambers of commerce and trade associations.

But that's just the league office, not the 32 individual franchises. "There is no tax break at the NFL for revenue earned from things like ticket sales or jersey sales or corporate sponsorships or television money," says Jeremy Spector, outside tax counsel for the NFL and a partner at Covington and Burling LLP.

Spector tells NPR's Arun Rath that the NFL, including its teams, brings in around $10 billion of annual taxable income.

"None of those revenues are escaping tax. It's the league office — that organizational or administrative arm — that's exempt," Spector says.

The administrative arm handles things like writing the rulebook, hiring referees, running the college draft and negotiating stadium deals.

Republican Sen. Tom Coburn of Oklahoma says it's absurd to call the NFL a "trade association." He's proposed changing the tax code to end the exemption and start collecting taxes from pro sports organizations.

"In a time when we have a $640 billion deficit — and that's the best we've had in five years — shouldn't very wealthy ... sports leagues pay their share?" he asks.

Spector, lawyer for the NFL, says sports organizations are being unfairly singled out.

"I think it's very dangerous if Congress starts picking and choosing which industry or which industry trade associations are eligible for the tax exemption," he says.

If You Build It ...

Besides the tax exemption, the NFL can also get a break through big stadium deals. Take, for example, the Dallas Cowboys.

In the late 1990s, the Dallas Cowboys and the team's owner, Jerry Jones, began plans to expand their stadium or build a new one. Jones shopped in and around Dallas for years, asking for public assistance to fund the stadium.

He found an audience in Arlington, a city just outside of Dallas. The price tag for the public was $325 million. (Jones was responsible for the balance of the money for the $1.2 billion stadium. Dallas News says Jones' contribution "was paid with commercial loans, league funding and proceeds from a ticket and parking tax.")

Arlington Mayor Robert Cluck saw an opportunity for the city, and a tough sell to voters.

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