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In an age when consumers want transparency in how their food is produced, meat producers are under the microscope.
And the meat industry is responding: Antibiotic free chicken is showing up everywhere you look.
Industry leviathans Perdue Farms and Tyson Foods have both come out with their own antibiotic-free brands of chicken – something that might have seemed practically unthinkable several years back. In fact, this week Perdue is launching its first consumer advertising campaign for the Harvestland product line – which the company claims is the nation's leading antibiotic-free brand of chicken. The ads urge shoppers to "eat like our ancestors."
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