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This Easter, you can drown your sorrows in a glass of Jellybean milk — or with a pile of beer-flavored jelly beans.

The new twists are a sign that jelly beans are continuing their march to candyland domination. Americans buy 16 billion beans in the Easter season alone (mid-February until the actual holiday), according to the National Confectioners Association. The candy even has its own holiday on April 22.

That's quite an accomplishment for a seemingly simple candy. But in fact, there's nothing simple about the bean. It is a riddle wrapped in a sugar shell.

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