The Pinterest interface is simple: Just click a button, and any Web page gets broken down into its constituent images. Any of those can be added to your own set of images, known on Pinterest as a board. Other people can find those boards, and copy what they like — or simply search through all the photos on the site.
Pinterest didn't take off among tech-loving men in California. Rather, it was young women away from the coasts who initially flocked to the site to plan everything from simple dinners to weddings. Now, it has tens of millions of users who have copied billions of pictures onto boards about everything from macrame to sports cars.
Pinterest is mostly known as a place people go to find things to buy or make. The company likes to say that Pinterest is about planning your future, but it's also just about seeing — visually — a bunch of interesting stuff on a theme, all in one place. So there are boards for wedding planning and child rearing and men's linen suits, but also for kittens and model airplanes and mountains. Some boards are just a mood like "monumental" or "cute" or "adventurous."
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